Six signs a site is losing searches it could win.
Why it happensGoogle knows the business, but not what it does, because no page clearly matches the searches for the service.
Why it happensTitles and headings are the first things Google reads to tell what a page is about. Vague ones like "Home" or "Services" tell it nothing.
Why it happensMost searches happen on phones. Google ranks slow, hard-to-use pages lower, and visitors leave before they load.
Why it happensA service mentioned in one line on the home page rarely ranks, because no page is about it.
Why it happensA site change, broken pages, lost redirects or a competitor's new content can all cost rankings quietly.
Why it happensGoogle ranks the clearest answer to the search, not the best business. Their pages are usually clearer about what they do and where.
A plain report on what stops a site ranking, from the site itself and public information only. This is the kind of thing it finds.
Free website SEO checkExample account · Plumber, Melbourne · Public information only
Pages checked254
Searches missed37
Blocked drains, hot water and gas fitting share one Services page, so none ranks on its own
3 of 5services without a page
Crawled but not indexed: thin pages, copies and old addresses that still exist
214pages not indexed
Large images and unused code; the home page takes 6.2 seconds to load on a phone
41speed score out of 100
18 pages are titled “Home”, “Services” or the business name only
18pages
Suppliers and a trade association list the business, but none links to the site
0local links
Fix first · in this order
Five pages, each matched to the searches for that service
Images resized and code trimmed, aiming for under 2.5 seconds on a phone
Copies merged and old addresses redirected, so Google spends its time on the pages that matter
Within 2 business days · Free · Public information only
Eight parts of the work, shown on one service page. Each is in the monthly plan, so it is clear what was done and why.
The searches customers type, how often, and which are worth winning first. Each search is matched to one page, so two pages never compete for the same one.
The title in the browser tab and the main heading say what the page offers and where, in the words people search. These are the first things Google reads.
Images, code and hosting are tuned so pages load in about two seconds on a phone. Slow pages rank lower and lose visitors before they load.
A page for each service worth being found for, written for the business and checked before it goes live. A service mentioned in one line on the home page rarely ranks.
Pages link to each other where it helps the reader, which also shows Google which pages matter most and how they relate.
Mentions from suppliers, partners, associations and local directories, earned rather than bought. Bought links break Google's rules.
Code that states the business name, services, area and reviews, so Google and AI assistants read the facts the same way.
Where the site ranks for the searches that matter, what was done, what changed and what is next, in plain words.
Google looks at every page three ways: can it load it, does it understand it, and do others vouch for it. Website SEO works on all three.
1Technical
Google sends a program to fetch each page. If a page is slow, blocked, broken or only reachable from a form, it is never fetched, and nothing else matters. Speed, mobile layout, redirects and the sitemap are checked and fixed first.
2On-page
Google reads the page and files it under the searches it answers. Vague titles, thin pages and two pages on the same thing leave it filed wrongly or not at all. Each page is given one job and the words to match it.
3Authority
Among the pages that answer a search, Google puts first the ones other sites point to and people choose. Links from suppliers, associations and directories, matching listings and answered reviews are that evidence.
SEO is slow at first and builds over time. Knowing what each stage looks like makes it easier to tell whether it is working. Busy searches can take longer.
| Search | Month 1Fix what is broken | Months 2 to 3Build the pages | Months 4 to 6Earn trust | Months 6 to 12Build on it |
|---|---|---|---|---|
| blocked drain plumber richmondQuiet | 38 | 14 | 4 | 2 |
| hot water repair richmondQuiet | Not ranking | 22 | 7 | 3 |
| emergency plumber richmondAverage | 45 | 31 | 12 | 5 |
| plumber richmondBusy | 62 | 48 | 24 | 9 |
| plumber melbourneVery busy | Not ranking | 90 | 52 | 18 |
1Month 1
The free check's fixes go in first: speed, indexing, titles and anything blocking Google. They are quick, and every page after them benefits.
What usually showsPages indexed and loading faster. Rankings rarely move much yet.
2Months 2 to 3
Service pages are written or rewritten, one search each, and linked from the menu and from each other. Each is checked with the business before it goes live.
What usually showsNew pages in Google and starting to appear for quieter searches, often on page two.
3Months 4 to 6
Links and mentions are earned from suppliers, associations and directories, and pages are improved using what the rankings show.
What usually showsQuieter searches moving onto page one, and the first enquiries from them.
4Months 6 to 12
Busier searches are worked on, and the pages that already rank are kept up to date so they hold their place.
What usually showsBusier searches reaching page one, and enquiries from search growing month on month.
Then, month after month
Where the site ranks, what was done, and what is next, in plain words.
One email and a one-page report in plain words: where the site ranks, what it brought in, what changed and what is next.
kenjo.digitalto you
9:02 amHi there, October brought in 46 enquiries from people who found the site on Google, up from 19 in July. The report is attached, with what changed and what is next.
PDFoctober-report.pdfMonthly report
46 enquiries from search12 searches on page one1,920 visits from Google
Up from 8th for “blocked drain plumber richmond”.
Calls and forms from visitors who came from Google search.
A page for the second-busiest service, approved before it went live.
Old pages now point to the new ones, so their links are not lost.
Two suppliers now link to the site from their stockist pages.
Written next, then linked from the blocked drains and hot water pages.
Each site is priced after the free check, because the work depends on where the site starts. Set the four things below to see the rough size of the job.
Some SEO agencies tie clients in with terms like these. Here is what changes.
Website SEOTerms
Agreed bykenjo.digital
Instead of: Pages and content owned by the agency
Every page, word and fix belongs to the business, along with full access to Search Console and analytics.
Instead of: 12-month minimum term
There is no minimum term and no contract to sit out.
Instead of: 30 days' notice and an exit fee
Ending the work takes three days' notice. Nothing else.
Instead of: Guaranteed page one in 30 days
Nobody controls Google's rankings, so none are promised. Progress is shown every month in the report instead.
Instead of: Hundreds of links bought every month
Links are earned from real businesses and directories. Bought links break Google's rules and can sink a site.
Instead of: Price set after the contract is signed
The fee is quoted after the free check, so the cost is known up front.
Instead of: Changes made before anyone checks the site
Every site starts with the free check, so the work is agreed before anything changes.
4.8
kenjo.digital sorted out our SEO from the ground up: the pages, the Google listing and the content. Every step was explained in plain words, and we can now see exactly where our visits come from.
kenjo.digital has been incredible to work with, so detail oriented, responsive to feedback, and quick. Can't wait to keep working together!
The same team can run the ads, creative and website, so search fits the rest of the marketing.
One report across Google, Maps and AI answers. No jargon, no dashboard to decode.
Pages and answers are written in the business's own voice and approved before they go live.
Nobody controls Google. What is promised is the work, shown in the report.
kenjo.digitalQuestions about SEOSEOSelected
Every service reports into one monthly report. See SEO services in Melbourne
Speed, pages, rankings and technical problems, and what to fix first. Within 2 business days, free, with no obligation.
kenjo.digital