Free audit
New search ad · Google AdsDraftLive

HomeServicesAdsGoogle Ads

Headline 1

Google Ads in Melbourne.

Headline 2

Pay for buyers, not browsers.

Description

Broad keywords pay for searches that never buy. Search terms are checked every week, and conversion tracking shows which ones bring calls, forms and sales.

Final URLYour website

Signs a Google Ads account needs work

The most common reasons Google Ads costs more than it brings.

  • Why it happensBroad keywords let Google match the ad to loosely related searches. Without blocked terms, the budget pays for people looking for jobs, free advice or something else.

  • Why it happensTracking that counts page views or button clicks as conversions makes results look better than they are.

  • Why it happensAds that do not match the search, or say the same as every competitor, get passed over.

  • Why it happensSending every click to the home page makes people hunt for what they searched for.

  • Why it happensOther businesses can bid on a brand name and take the click.

  • Why it happensAutomated campaigns can spend on placements and searches nobody would choose, with little to see.

Account health

Healthy0 of 6 problems ticked

Tick the ones that sound like the account.

Find wasted spend

What the free Google Ads check finds

A plain report on what the account spends, what it brings back and what is wasting money, from read-only access. This is the kind of thing it finds.

Free Google Ads checkExample account · Plumber, Melbourne · Last 30 days

Spent$2,140

Wasted$388

  1. 1

    Wasted searches

    “plumber jobs”, “plumbing course”, “diy drain fix” and 43 more

    $388214 clicks, 0 enquiries

  2. 2

    Calls not tracked

    Calls from the ads and the site are not counted, so the best campaigns look like the worst

    0 of 41calls counted

  3. 3

    Budget gone by 11am

    On 18 of 30 days the daily budget ran out before lunch

    18 daysout of 30

  4. 4

    Ads sent to the home page

    Two of six ad groups land on the home page instead of the matching service

    2 of 6ad groups

Fix first · in this order

  1. Fixes problem 1

    Block the 46 wasted searches

    $388 a month back for searches that bring work

  2. Fixes problem 2

    Track calls and real form sends

    All 41 calls counted, so bids follow what brings enquiries

  3. Fixes problem 3

    Spread the budget across the day

    Ads showing from morning to close, not gone by 11am

Check my account

Within 2 business days · Free · Read-only access

What Google Ads management includes

Everything in the account is covered, and each change is in the monthly report.

Change history · An example week8 changes
  1. Mon 9:05 am

    Account check or set-up

    An existing account is checked with read-only access; a new one is set up properly from the start.

    kenjo.digital
  2. Mon 11:40 am

    Keywords and search terms

    Keywords chosen around buyers, and the real search terms read every week.

    kenjo.digital
  3. Tue 10:15 am

    Negative keywords

    Wasted searches blocked so the budget goes to people who might buy.

    kenjo.digital
  4. Tue 2:30 pm

    Ads and assets

    Ads written for each group of searches, with sitelinks, calls and other assets.

    kenjo.digital
  5. Wed 9:20 am

    Conversion tracking

    Calls, forms, bookings and sales tracked with the Google Ads tag and Google Analytics.

    kenjo.digital
  6. Thu 1:10 pm

    Shopping ads

    Your products in Google Shopping, from a clean product feed in Merchant Center.

    kenjo.digital
  7. Fri 10:00 am

    YouTube ads

    Short video ads to reach people in your area before they search.

    kenjo.digital
  8. Fri 4:30 pm

    Weekly checks and a monthly report

    Bids, budgets and ads adjusted weekly; what was spent and what it brought in, monthly.

    kenjo.digital

Every campaign type, not just search

Google Ads is more than search ads. Each campaign type reaches people in a different place, and the free check shows which ones suit the business.

New campaign · Choose a campaign type

Search

Google searchSearch partners

Best forPeople already searching for what the business sells, from “plumber near me” to a product name.

What is done
  • Keywords chosen around buyers
  • Search terms read every week and wasted ones blocked
  • Ads and assets written for each group of searches
  • Bids moved to the searches that bring calls

How Google Ads management works

Free checkAccount and tracking checkedTracking fixedCalls, forms and sales testedCampaigns rebuiltKeywords and ads around buyersCampaigns rebuiltcontinuedWeekly check
  • 1–2Free check Account and tracking checked
  • 3–5Tracking fixed Calls, forms and sales tested
  • 8–19Campaigns rebuilt Keywords and ads around buyers
  • 25Weekly check Search terms and bids checked

Then, for as long as ads run

  • Every week

    Checks and report

    Search terms and bids checked weekly, and a plain report each month.

Find wasted spend

What arrives every month

One email and a one-page report in plain words: what was spent, what it brought in, what changed and what is next.

October: 64 enquiries at $31 each

kenjo.digitalto you

9:02 am

Hi there, October brought in 64 enquiries from $2,000 of ad spend, at $31 each. The report is attached, with what changed and what is next.

october-report.pdfMonthly report

kenjo.digital · Monthly reportGoogle Ads in October

64 enquiries$31 each$2,000 ad spend

  • Result41 calls

    Calls from the ads, each over 30 seconds.

  • Result18 forms and 5 bookings

    Enquiries sent from the site, and bookings made online.

  • Optimised46 wasted searches blocked

    Job seekers, DIY and training searches no longer trigger the ads.

  • OptimisedCall tracking added

    Every call from the ads and the site is now counted and tested.

  • OptimisedBudget moved to the afternoon

    From 6 to 11am to 11am to 6pm, when the calls come in.

  • Next monthHot water repair ads

    New ads and a page for the second-busiest service.

Sample report for a fictional business

The fine print, up front

Some agencies tie clients in with terms like these. Here is what changes.

Google Ads managementTerms

Agreed bykenjo.digital

  1. Instead of: Account set up in the agency's name

    The account is yours

    The Google Ads account stays in the business's name, with full access, before, during and after.

  2. Instead of: 12-month minimum term

    No lock-in

    There is no minimum term and no contract to sit out.

  3. Instead of: 30 days' notice and an exit fee

    Three days' notice to stop

    Ending the work takes three days' notice. Nothing else.

  4. Instead of: Ad spend paid through the agency, with a margin added

    Ad spend goes to Google

    Ad spend is paid straight to Google from the business's own account. The management fee is separate.

  5. Instead of: Price set after the contract is signed

    A price before anything starts

    The fee is quoted after the free check, so the cost is known up front.

  6. Instead of: Changes made before anyone checks the account

    Reviewed first

    Every account starts with the free check, so the work is agreed before anything changes.

Why Melbourne businesses choose kenjo.digital

4.8

kenjo.digital has been incredible to work with, so detail oriented, responsive to feedback, and quick. Can't wait to keep working together!
SoulcialMatePodcast company
I enjoyed working with kenjo.digital. They're flexible and easy to work with. They're open to making changes as necessary.
Grounded InsightsDesign company

  • Tracking before spending

    No budget is spent until calls, forms and sales can be counted.

  • Checked every week

    Accounts are looked at and changed weekly, not set up and left.

  • Ads and creative in one team

    The people running the ads also make them, so new ads come quickly.

  • Plain words, every month

    One report across every platform: what was spent and what it brought in.

Google Ads questions

kenjo.digitalQuestions about Google Ads
How much does Google Ads cost per click?
It depends on the search and how many businesses compete for it. The free check shows typical costs for your main searches.
What is Demand Gen?
A Google Ads campaign type that shows image and video ads on YouTube, Shorts, Discover and Gmail. It reaches people before they search, much like social ads.
Should I use Performance Max?
Sometimes. It can work well for shops with a good product feed, but it needs clean tracking and exclusions. The check shows whether it suits you.
Who owns the Google Ads account?
You do. The account stays in your name with full access, before, during and after the work.
Is there a lock-in contract?
No. There is no minimum term. Ending the work takes three days' notice.
How does Google decide which ads show?
Google weighs the bid, how good the ad is and how useful the page it leads to is. A better ad and page can win the top spot with a lower bid.
What are match types and negative keywords?
Match types set how closely a search must match a keyword. Negative keywords block searches such as "jobs" or "free", so the ad does not show to people who will never buy.
How soon will Google Ads work?
Ads can bring enquiries within weeks of going live. The first month is also used to learn which searches work best.
Is ad spend included?
No. It is paid straight to Google from your own account; the fee covers the management.

Other ads services

Channels · Add a channel

Google AdsRunning

Every channel reports into one monthly report. See Paid ads management in Melbourne

Get a free Google Ads check

Your Google Ads tracking and landing page checked on screen in about a minute. What the account spends and wastes follows by email within 2 business days. Free.

  • Website speed and mobile
  • Basic SEO on your pages
  • Your Google Business Profile
  • Where you rank for your main searches
  • Whether AI assistants name you
  • Tracking: Google Analytics, Google Ads tag, Meta pixel
  • Your homepage copy and offer

Reports are written and checked by AI. By sending, you agree to the privacy policy. Ad accounts can be checked next, with read-only access.