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Marketing automation in Melbourne. No enquiry left waiting.

When follow-up is sent by hand, some replies are late and some reminders are forgotten. Confirmations, reminders and review requests go out on their own, and every contact lands in the CRM.

Signs follow-up needs automating

Five signs customers are lost between the enquiry and the visit.

  • Why it happensPeople who enquire are often contacting others too. The first to reply usually wins.

  • Why it happensWithout a reminder, some people simply forget, and the slot is lost.

  • Why it happensScattered contacts mean nobody can follow up, and nothing can be measured.

  • Why it happensHappy customers rarely leave a review unless asked, and asking by hand gets forgotten.

  • Why it happensCopying and pasting confirmations takes time and invites mistakes.

0 of 5 apply

Tick the ones that apply.

Plan my automation

What the free automation plan looks like

A plan written from the answers to ten short questions about how enquiries, bookings and follow-up work now. This is the kind of plan a busy trade business gets back.

Free automation planExample account · Plumber, Melbourne · From the questionnaire

Questions answered10

Gaps found5

  1. 1

    Slow first reply

    Website enquiries wait until someone is back at a desk, usually the evening

    Eveningwhen most replies go out

  2. 2

    Missed calls go unanswered

    Calls missed on a job get no reply, and those callers often ring the next plumber

    0replies to missed calls

  3. 3

    Quotes are not chased

    Quotes go out by email and nobody follows up the ones that go quiet

    0quote follow-ups

  4. 4

    No reminder before visits

    Booked visits get no reminder, and no-shows were one of the three things that slip most

    0reminders before a visit

  5. 5

    Reviews left to chance

    Nobody asks for a review after the job

    0review requests

Build first · in this order

  1. Closes gap 1

    Reply within a minute

    An instant text and email with a booking link for every form enquiry and missed call, using the job tool already in place

  2. Closes gap 3

    Chase quiet quotes

    One follow-up text three days after a quote, stopped as soon as it is accepted

  3. Closes gap 4

    Remind, then ask for a review

    A reminder the day before each visit and a review request the morning after

Plan my automation

On screen straight away · Free · From your answers

What marketing automation includes

Seven parts, shown on the follow-up after one enquiry. Each runs on its own once it is set up, and all of it is tested every month.

  1. 1

    Forms to CRM

    Every website form, booking and enquiry adds the contact to the CRM, with where it came from, so nobody is lost in an inbox.

  2. 2

    Instant replies

    A reply within a minute of an enquiry, any time of day, with a link to book. People who enquire are often asking others too.

  3. 3

    Confirmations

    A confirmation by text or email the moment a time is booked, with how to change it.

  4. 4

    Reminders

    A reminder the day before each booking, so fewer people forget and fewer slots are lost.

  5. 5

    Review requests

    A message after every job with a direct link to leave a review, sent to every customer, not only the happy ones.

  6. 6

    Lead alerts

    Each new enquiry sent to the owner or the team straight away, by text or email, with the details.

  7. 7

    Monthly checks

    A test enquiry run through every step each month, so a broken form or a changed login never silently stops the flow.

What a simple follow-up flow looks like

Most businesses start with three steps. This is what the customer sees, from Friday night to Tuesday.

  1. 1

    On enquiry

    An instant reply with a booking link, an alert to the business, and the contact added to the CRM. Sam books a quote 15 minutes later, without a phone call.

  2. 2

    Before the visit

    A confirmation the moment a time is booked, then a reminder the day before, so the visit happens as planned.

  3. 3

    After the visit

    A thank-you and a review request with a direct link, the morning after the job, while it is fresh.

How automation is set up

Free planTen questions, one planFlow plannedSteps and messages agreedBuilt and testedTools connected, every step testedBuilt and testedcontinuedMonthly check
  • 1–2Free plan Ten questions, one plan
  • 3–5Flow planned Steps and messages agreed
  • 8–19Built and tested Tools connected, every step tested
  • 26Monthly check Each step tested

Then, to launch and after

  • Every day

    Runs watched

    Every run is logged. A step that fails is flagged and fixed, and that enquiry is followed up by hand.

  • Every month

    Checked

    A test enquiry runs through every step, with a plain report.

  • Every quarter

    Flow reviewed

    Results are compared and one step is improved at a time, with a yes first. New hours or holiday dates go into the messages whenever they change.

Plan my automation

What arrives every month

One email and a one-page report in plain words: what ran, what was tested and anything that needs a decision.

November: 42 enquiries answered, all 6 steps tested

kenjo.digitalto you

9:02 am

Hi there, every enquiry in November got a reply within a minute, and the monthly test passed on every step. Two customers missed bookings made weeks ahead, so a second reminder is suggested. The report is attached.

november-report.pdfMonthly report

kenjo.digital · Monthly reportFollow-up in November

42 of 42 enquiries answered in a minute29 quotes booked9 new reviews

  • Done42 replies

    Every enquiry answered within a minute, 17 of them after hours.

  • Tested6 of 6 steps

    A test enquiry run through the whole flow on 1 November.

  • Checked9 new reviews

    From 24 review requests, each sent the morning after the job.

  • OptimisedHoliday hours

    The instant reply now gives the Christmas closing dates, as asked.

  • Suggested2 missed bookings

    Both were booked more than a week ahead. A second reminder 3 days before would cover them.

  • Needs a yesQuote follow-up

    Quotes not accepted within 5 days could get one follow-up text.

Sample report for a fictional business

How much does marketing automation cost?

Automation is priced after the free plan, because it depends on the tools a business already uses. Set the four things below to see the rough size of the job.

How enquiries arrive
How bookings are made
Where contacts are kept
Messages to write

Rough size of the job

Small

The free check gives an exact price before anything starts.

Get my price

The fine print, up front

Some automation set-ups tie clients in with terms like these. Here is what changes.

Automation planTerms

Agreed bykenjo.digital

  1. Instead of: Contacts kept in the agency's systems

    The CRM and contacts are yours

    The CRM, booking system and every contact stay in the business's name, with full access. The automations run on kenjo.digital's account as part of the service.

  2. Instead of: 12-month minimum term

    No lock-in

    There is no minimum term and no contract to sit out.

  3. Instead of: 30 days' notice and an exit fee

    Three days' notice to stop

    Ending the work takes three days' notice. The automations stop, and every contact and its message history stay in the business's CRM.

  4. Instead of: Messages switched on before anyone reads them

    Approved before they go live

    Every message is written in the business's voice and approved before it is switched on.

  5. Instead of: Set up once, never checked again

    Tested every month

    A test enquiry runs through every step each month, so nothing silently stops.

  6. Instead of: A report full of jargon, or none

    A report in plain words

    What ran, what was tested and anything that needs a decision, every month.

  7. Instead of: Work started before anyone looks at how the business runs

    Planned first

    Every business starts with the free automation plan, so what to build first is agreed before anything is built.

Why Melbourne businesses choose kenjo.digital

4.8

I enjoyed working with kenjo.digital. They're flexible and easy to work with. They're open to making changes as necessary.
Grounded InsightsDesign company
kenjo.digital sorted out our SEO from the ground up: the pages, the Google listing and the content. Every step was explained in plain words, and we can now see exactly where our visits come from.
The Northern WoodFurniture company

  • Built to bring enquiries

    Every page is planned around what customers come to do and the next step they take.

  • Looked after every month

    Updates, backups, speed and security checked, so the site keeps working.

  • Follow-up included

    Automation can confirm, remind and ask for reviews from day one.

  • One team for the rest

    The same team runs the ads, search and creative, so the site fits all of it.

Marketing automation questions

kenjo.digitalQuestions about Automation
What is marketing automation?
It is follow-up that runs on its own: replies, confirmations, reminders and review requests sent automatically when someone enquires or books, with each contact added to your CRM.
Do I need a CRM?
It helps. If you do not have one, a simple one can be set up as part of the work.
Will it work with my booking system?
Most booking systems and forms can be connected. The free plan notes which of your tools connect.
Which tools do you use?
The ones a business already has where possible: its booking system, email and CRM. Where something is missing, a simple tool is set up in the business's name.
Will messages sound robotic?
No. Messages are written in your voice and checked with you before they go live.
Can messages go by text as well as email?
Yes. Replies, confirmations and reminders can go by text, email or both.
What happens if a customer replies to an automatic message?
The reply goes to the business's normal inbox or phone, so a person answers it.
Is it allowed to ask every customer for a review?
Yes. Asking every customer is allowed. Asking only happy customers, or offering something in return, is against Google's rules, so the request goes to every customer after the job.
What if something stops working?
Every step is tested each month, so problems are caught and fixed.
How long does set-up take?
Usually two to three weeks from the free plan, as on the calendar above.
Who owns the contacts and the automations?
The business owns its CRM, booking system and every contact, all in its own name. The automations run on kenjo.digital's account as part of the service.
How do I stop?
Ending the work takes three days' notice. There is no minimum term. The automations stop, and the contacts and their history stay in the business's CRM.

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Get a free automation plan

Ten short questions about how enquiries and bookings work now. The plan for what to automate first shows straight away, with a copy by email. Free.

Automation planStep 1 of 10
Your website and business name