Paid ads in Melbourne. Pay for customers, not clicks.
Most ad accounts only report clicks. Conversion tracking is set up so you can see which ads bring calls, forms and sales, and your return on ad spend.
Why ads stop paying off
Six signs an ad account is wasting money.
Why it happensWithout conversion tracking, the platforms only report clicks and views. Nobody knows which ads bring calls, forms or sales, so the budget cannot be moved to what works.
Why it happensBroad keywords and no blocked terms let Google show the ad for loosely related searches, such as jobs, free advice or other suburbs.
Why it happensTargeting that is too wide spends the day's budget early on the cheapest, least useful clicks.
Why it happensBoosting a post tells Meta to find people who like and comment, not people who enquire or buy.
Why it happensPeople stop noticing an ad they have seen many times, so results slowly fade while the cost stays the same.
Why it happensAds change every week: new search terms, new competitors, new costs. Left alone, an account drifts and wastes money.
What paid ads management includes
Ads put you in front of people at the moment they search or scroll. kenjo.digital runs all four platforms from one team, so the budget goes where it works best and you get one report.
Google Ads: show up when people search for you
Search, Shopping and YouTube ads that put you at the top when people are ready to buy, with every click checked and every enquiry tracked.
- Search terms checked every week, and wasted ones blocked
- Ads written to match each search
- Calls, forms and sales tracked
- Shopping ads from your product feed
- Bids and budget moved to what brings enquiries
Meta Ads: reach people on Facebook and Instagram
Ads in the feed, Stories and Reels that reach people before they search, made from your own photos and video.
- Meta Pixel and Conversions API set up so results are counted
- Campaigns set for leads or sales, not likes
- Audiences of new people, past visitors and people like your customers
- New ads made and tested regularly
- Comments and lead forms answered or handed to you
Microsoft Ads: your search ads on Bing too
The searches Google does not reach, on Bing and the Microsoft network, set up from your Google campaigns and then tuned on their own.
- Google campaigns brought across and adjusted
- Microsoft's tracking tag set up
- Search terms and wasted clicks checked
- Business audiences targeted where they help
TikTok Ads: short videos that sell
Videos made for the feed, from your own footage, with tracking on every one. TikTok Shop ads for products.
- TikTok Pixel and events set up
- Videos cut from your footage to look at home in the feed
- Your best posts run as ads
- TikTok Shop ads for products
- New videos tested regularly
What well-run ads do for a business
Ads are the fastest way in front of buyers. Run well, they also show exactly what works.
Enquiries from the first weeks
Ads show as soon as they go live, so a new service, an offer or a quiet month can be filled fast.
Every dollar accounted for
Calls, forms and sales are tracked, so each campaign is judged on what it brings in, not on clicks.
Budget follows results
Weekly checks move money from searches and audiences that don't convert to the ones that do.
Seen before they search
Meta and TikTok ads show the offer to people likely to want it, so when they do search, they look for the business by name.
Google Ads or Meta Ads?
They find customers in different ways. Many businesses use both, with each doing the job it is best at. Pick the line that sounds most familiar.
Start withGoogle Ads
People with an urgent need search for it. Search ads put the business at the top while they are looking.
Google AdsThey search
- How people find you
- They search for what you do
- Best for
- Urgent needs and people ready to buy
- What you pay for
- Mostly clicks
- What the ad needs
- Words that match the search
Meta AdsThey scroll
- How people find you
- They see you while they scroll
- Best for
- Products, offers and services people did not know they wanted
- What you pay for
- Mostly views, or the result you choose
- What the ad needs
- Images or video that stop the scroll
How ads management works
Tracking comes first, so every change after it can be judged on real enquiries.
- 1–2Free check Ads and tracking checked, read-only
- 3–5Tracking set up Calls, forms and sales counted
- 8–19Campaigns built Built new or cleaned up
- 25Weekly check Search terms, ads and bids
- 26Monthly report Spend and results, in plain words
Then, for as long as ads run
- Every week
Checks and changes
Search terms, audiences, ads and bids are checked and adjusted.
- Every month
One report
What was spent, what it brought in, and what is next, in plain words.
How much do paid ads cost?
There are two parts: the ad spend, paid straight to Google, Meta, Microsoft or TikTok from your own account, and the management fee, priced after the free check so there is a price before anything starts.
Rough size of the job
Small
Ad spend is separate and paid to the platforms. The free check gives an exact management price before anything starts.
Get my priceWhy Melbourne businesses choose kenjo.digital for ads
4.8
kenjo.digital has been incredible to work with, so detail oriented, responsive to feedback, and quick. Can't wait to keep working together!
I enjoyed working with kenjo.digital. They're flexible and easy to work with. They're open to making changes as necessary.
Tracking before spending
No budget is spent until calls, forms and sales can be counted.
Checked every week
Accounts are looked at and changed weekly, not set up and left.
Ads and creative in one team
The people running the ads also make them, so new ads come quickly.
Plain words, every month
One report across every platform: what was spent and what it brought in.
Ads questions, answered
kenjo.digitalQuestions about ads services- What is paid ads management?
- Paid ads management, also called PPC management, is the work of setting up, running and improving your ads on platforms such as Google, Meta, Microsoft and TikTok: choosing who sees them, writing and testing the ads, tracking results and moving the budget to what works.
- Is ad spend included in the fee?
- No. Ad spend is paid straight to Google, Meta, Microsoft or TikTok from your own account. The fee covers setting up, running and reporting on the campaigns.
- How much should I spend on ads?
- It depends on your services, area and how busy your searches are. The free check suggests a starting budget based on what your competitors and searches look like.
- How soon will ads bring enquiries?
- Ads can bring enquiries within weeks of going live. The first month is also used to learn which searches and audiences work best.
- What is conversion tracking?
- Conversion tracking counts the actions that matter, such as calls, form enquiries, bookings and sales, and links each one back to the ad that brought it.
- Can you fix my existing ad account?
- Yes. Existing accounts are checked with read-only access, then cleaned up: wasted search terms blocked, tracking fixed and campaigns restructured.
- Do you make the ads too?
- Yes. Ad words, images and short videos are made by the same team, from your own photos and footage where possible.
- How much does ads management cost?
- Each business is priced on its own, after the free check. Ad spend is separate and paid to the platforms directly.
Get a free ad tracking check
Your ad tracking and landing page checked on screen in about a minute. What your ads spend and what is wasting money follows by email within 2 business days. Free, with no obligation.