1Hook
Does it get to the point?
In a feed, a video has about three seconds before people scroll on. The result, the question or the best shot goes first. A logo, a wide shot of the shopfront or "Hi, I'm" loses them.
HomeServicesCreativeVideo editing
Video editing in Melbourne.
Footage into posts and ads.
Most footage sits on phones because editing takes hours. Send the clips, from a phone or a camera, and get back short ads, Reels, TikToks and YouTube videos with captions, music and your brand.
Free reviewYour website
Why footage never becomes video
Five signs the editing is where video stalls.
Why it happensEditing takes hours, so filmed clips never become posts or ads.
Why it happensMost social video is watched without sound. Without captions, the message is lost.
Why it happensLong, slow starts lose people in the first seconds.
Why it happensA wide video on TikTok, or a vertical one on YouTube, looks wrong and gets cropped.
Why it happensDifferent fonts, colours and music each time make videos hard to recognise.
What the free video review finds
A plain report on what makes a business's videos lose viewers, from its public posts and ads only. This is the kind of thing it finds.
Free video editing checkExample account · Cafe, Melbourne · Last 3 months · Public posts and ads
Videos reviewed18
Videos losing viewers15
- 1
A slow start
The logo and a wide shot first; the coffee is not seen until eight seconds in
0:08before the point
- 2
No captions
Most of the videos say everything out loud, with nothing on screen
13 of 18videos without captions
- 3
The wrong size
Wide videos posted to Reels and Stories with black bars above and below
7videos boxed or cropped
- 4
Too long for the feed
Reels that run well past the point, with the same shot held for seconds
1:40average Reel length
- 5
No next step
Videos end on the logo, with no reason to visit or order
12videos with no next step
Fix first · in this order
- Fixes problem 1
Put the coffee first
Each video opens on its best shot, with the logo moved to the end
- Fixes problem 2
Caption every video
Captions in the cafe's brand, timed to the words, on all new videos
- Fixes problem 3
Cut each video for its platform
9:16 for Reels and Stories, 4:5 for the feed, so nothing is boxed or cut off
Review my videos
Within 2 business days · Free · Public information only
What video editing includes
Eight parts of the work, shown on one Reel's edit sheet. Each is in the monthly plan, so it is clear what was made and why.
- 1
A hook first
The point, question or result in the first three seconds, before the thumb moves on. Logos and slow intros move to the end.
- 2
Short cuts
The best moments from the footage, cut tight so nothing drags. Most short videos come in under 30 seconds.
- 3
Captions
Clear captions timed to the words on every video, in your brand, for the many people who watch with the sound off.
- 4
Music and sound
Music licensed for where the video runs, with voices and music evened out so nothing is too loud or too quiet.
- 5
Your brand
Your fonts, colours and logo on titles and end cards, so every video is clearly yours.
- 6
Every platform
Each video cut and sized for where it runs: 9:16 for Reels, TikTok and Shorts, 1:1 or 4:5 for feeds and ads, 16:9 for YouTube.
- 7
Ad versions
For ads, the same video with two or three different openings, so the one that holds attention can be found and kept.
- 8
Monthly delivery
Finished videos each month, named by platform, with the project files kept for later changes.
What makes a short video work
Three things most short videos that perform share.
2Sound off
Does it work on mute?
Many people watch in public with the sound off. Captions and a few words on screen carry the message, so the video still lands without a single sound.
3Next step
Does it say what to do?
A video that ends without a next step leaves people liking it and moving on. One clear action at the end, such as order ahead or book now, turns a view into a visit.
How video editing works
MonTueWedThuFriSatSun1Free reviewVideos and footage looked at23Footage inClips shared by upload link45678First cutsDraft videos sent for review91011121314151617181920212223242526Delivery2728
- 1–2Free review Videos and footage looked at
- 3–5Footage in Clips shared by upload link
- 8–12First cuts Draft videos sent for review
- 26Delivery Cut and sized for each platform
Then, for every new piece
- Every month
Delivered
Changes made and finished videos delivered for each platform.
What arrives every month
One email each month, with the videos sorted by platform and a one-page report in plain words: what was made, how it did and what is next.
kenjo.digitalOctober: 12 videos delivered
kenjo.digitalto you
9:02 amHi there, October's 12 videos are in the shared folder, each cut for its platform, with captions. The report is attached, with what was made, how they did and what is next.
PDFoctober-report.pdfMonthly report
12 videos delivered3 sizes for each2 days average turnaround
- Result12 videos delivered
Reels, Stories and ads, each with captions and cut for its platform.
- ResultHook A kept
Of the three ad openings, the latte pour held viewers longest, so it stays.
- OptimisedCaptions on everything
Every video now has captions in the cafe's colours and fonts.
- OptimisedLogo at the end
Videos open on the coffee and close on the logo and “order ahead”.
- OptimisedYouTube cut
A 2:10 behind-the-scenes video for YouTube from the same footage.
- Next monthWinter menu video
Footage of the new menu to be filmed by the cafe, then cut in the first week.
How much does video editing cost?
Each business is priced after the free review, because the work depends on how much footage there is and where it runs. Set the four things below to see the rough size of the job.
The fine print, up front
Some editors and agencies keep clients tied in with terms like these. Here is what changes.
Video editingTerms
Agreed bykenjo.digital
Instead of:
Project files kept by the editorThe videos are yours
Every finished video belongs to the business, and the project files are kept so changes can be made later.
Instead of:
12-month minimum termNo lock-in
There is no minimum term and no contract to sit out.
Instead of:
30 days' notice and an exit feeThree days' notice to stop
Ending the work takes three days' notice. Nothing else.
Instead of:
Music with unclear licencesLicensed music only
Music is licensed for where each video runs, so no video is muted or taken down later.
Instead of:
Footage used in the agency's own adsFootage used only for you
The business's footage is used only for the business's videos, unless it agrees otherwise.
Instead of:
Price set after the contract is signedA price before anything starts
The fee is quoted after the free review, so the cost is known up front.
Instead of:
Editing started before anyone watches the videosReviewed first
Every business starts with the free review, so the work is agreed before anything is cut.
Why Melbourne businesses choose kenjo.digital
4.8
kenjo.digital has been incredible to work with, so detail oriented, responsive to feedback, and quick. Can't wait to keep working together!
I enjoyed working with kenjo.digital. They're flexible and easy to work with. They're open to making changes as necessary.
Made for where it runs
The same team runs the ads and website, so every design and video is sized and written for its placement.
One look, one voice
Everything is made from the brand kit, so it all looks like the same business.
Real photos and footage
Real images of the work, not generic stock, wherever possible.
Approved before it goes out
Drafts come back for approval first, with changes made before anything goes out.
Video editing questions
kenjo.digitalQuestions about Video editing- Can you edit phone footage?
- Yes. Phone footage works well for social video, because it looks real. Filming tips can be sent so the next lot is easier to edit.
- Do you film?
- The editing works with footage you film or already have. Filming is not part of the service.
- How long are the videos?
- Short videos for Reels, TikTok and Shorts are usually under 30 seconds. Longer edits for YouTube or the website are as long as they need to be.
- Do you add music?
- Yes, using music licensed for the platform the video runs on, so it is not muted or taken down.
- How do I send footage?
- Through a simple upload link, from your phone or computer. There is no need to sort it first.
- What sizes do you deliver?
- Each video is cut for where it runs: 9:16 for Reels, TikTok and Shorts, 1:1 or 4:5 for feeds and ads, and 16:9 for YouTube and the website.
- How fast are videos turned around?
- Most short videos come back within two business days of the footage arriving. Longer edits are given a date when they are agreed.
- How many changes can I ask for?
- Each video is sent for review, and changes are made until it is right before it is finished.
- Do you add captions?
- Yes, on every video, timed to the words and set in your brand, because many people watch with the sound off.
- Who owns the videos?
- The business does. Every finished video belongs to the business, and the footage is used only for its videos.
- How much does video editing cost?
- It depends on how many videos each month, how long they are, how much footage there is and where they run. The free review ends with a monthly price, so the cost is known before anything starts.
- Can the videos be used in ads?
- Yes. Ad versions are cut with two or three different openings, and if kenjo.digital runs the ads too, the best one is kept and reported on.
Other creative services
Video editingSelected
- Graphic designAds, social posts and print in the brand+Add Graphic design
- Podcast editingClean episodes, show notes and short clips+Add Podcast editing
- CopywritingWords for pages, ads and emails that sell+Add Copywriting
Back in stockEvery service reports into one monthly report. See Creative services in Melbourne
Get a free video review
Your homepage video, page weight and video channels on screen in about a minute. Your videos and footage follow by email within 2 business days. Free.