1Designed
Does it look like the business it is?
Visitors judge a business by its site in seconds. The design is built from the business's own brand, photos and best work, with one clear message on the first screen and room to breathe on a phone.
Web design in Melbourne. Built for enquiries, not just looks.
Many sites bury the phone number, load slowly on a phone or never say what to do next. Each site is planned around what customers come to do, with one clear next step on every page.
Signs a website is losing enquiries
Six signs that are easy to miss from the inside.
Why it happensA vague first screen makes people scroll and guess. Many leave instead.
Why it happensPeople ready to call do not hunt for a number. They call the next business.
Why it happensLong forms with many required fields put people off before they press send.
Why it happensLarge images and heavy code make phone visitors wait, and many leave before it loads.
Why it happensOne crowded page cannot match each service people search for.
Why it happensWithout tracking, there is no way to see which pages bring enquiries and which lose people.
What the free website check finds
A plain report on what stops visitors enquiring, from the site itself and public information only. This is the kind of thing it finds, on the clinic's old home page.
Free website checkExample account · Physio clinic, Melbourne · Public information only
Pages checked24
Problems found23
- 1
No way to book on the first screen
Six menu items and a welcome paragraph come before any button, and the phone number is only in the footer
0booking buttons on the first screen
- 2
Slow on phones
The home page photo alone is 4.8 MB, so the page takes 7.1 seconds to load on a phone
7.1 sto load on a phone
- 3
A form nobody finishes
The contact form asks for date of birth, Medicare number and a referral before it will send
9required fields
- 4
Every service on one page
Back pain, knee pain, sports injuries and six more share one Services page, so none can be found on its own
9services on one page
- 5
Nothing tracked
No booking, call or form is tracked, so there is no way to tell which pages or ads bring patients
0enquiries tracked
Fix first · in this order
- Fixes problem 1
Put booking on the first screen
A Book button in the header and the next openings on the home page, in reach on every phone
- Fixes problem 3
Cut the form to three fields
Name, phone and what it is for. The rest is asked at the first visit
- Fixes problem 2
Fix the slow home page
Photos resized and code trimmed, aiming for under 2.5 seconds on a phone
Check my website
On screen in about a minute · Free · Public information only
What web design includes
Eight parts of the work, shown on the redesigned clinic page. Each is agreed before it starts, so it is clear what is being made and why.
- 1
Page plan
The pages customers need, in the order they look for them: one page for each main service, so each can be found on Google and linked from an ad.
- 2
Design
A design in the business's own brand and photos, made for a phone first. Designs are sent for review before anything is built.
- 3
Words
Copy for every page that says what the business does, for whom and where, in plain words. Written for people first and for search second.
- 4
Build
A fast, secure site the business can edit itself, aiming for under 2.5 seconds to load on a phone.
- 5
Enquiry paths
Call, book and form buttons in reach on every page, with forms that ask only what is needed to get back to someone.
- 6
Search basics
Page titles, headings, structured data and redirects from old addresses, so the new site keeps what the old one ranked for.
- 7
Tracking
Calls, forms and bookings tracked from the day the site goes live, so it is clear which pages and ads bring enquiries.
- 8
Monthly maintenance
Updates, backups, speed and security checked every month after launch, with forms tested so enquiries arrive.
Designed, maintained, and built to convert
A website has three jobs: look like the business it is, keep working, and turn visits into bookings. Each is planned in.
2Maintained
Does it keep working?
Sites wear down quietly: software goes out of date, images slow pages, forms stop sending. Updates, backups, speed and security are checked every month, and forms are tested so enquiries arrive.
3Converts
Do visitors book?
Where visitors click, scroll and leave shows what is in the way. Buttons, forms and pages are changed one at a time and measured, so more of the same visits become enquiries.
How a website is built
- Week 1
Free check
The current site is checked, with a plain report on what to fix first.
- Weeks 2 to 3
Plan and design
Pages planned and designs sent for review.
- Weeks 3 to 6
Build and write
The site built, written and tested on phones and computers.
- Launch
Live and looked after
Launched with tracking, then maintained every month.
What arrives every month
One email and a one-page report in plain words: what the site brought in, what was checked and fixed, and what is next.
kenjo.digitalOctober: 31 online bookings from the website
kenjo.digitalto you
9:02 amHi there, October brought in 31 online bookings through the site, up from 9 in the old site's last month. The report is attached, with what was checked, what changed and what is next.
PDFoctober-report.pdfMonthly report
31 online bookings5.4% of visits booked1.2 s to load on a phone
- Result31 online bookings
Bookings made through the site, up from 9 in the old site's last month.
- CheckedUpdates and backup
Site software and 4 plugins updated, and a backup restored to test it.
- OptimisedBook button on service pages
Moved under the first paragraph, where the heat map showed people looking for it.
- OptimisedBack pain page rewritten
Now leads with the three causes patients ask about most, with booking beside it.
- CheckedAll three forms
Each form sent and received on 1 November.
- Next monthSaturday times first
Most bookings are for Saturdays, so the openings card will be tested with Saturday first.
How much does a website cost in Melbourne?
Each website is priced after the free check, because it depends on what the site needs to do. Set the four things below to see the rough size of the job.
The fine print, up front
Some web agencies keep clients tied in with terms like these. Here is what changes.
WebsiteTerms
Agreed bykenjo.digital
Instead of:
The site built on the agency's own systemThe site is yours
The site, its words, photos and design belong to the business, with full logins to the site, hosting and analytics.
Instead of:
Domain registered in the agency's nameThe domain stays in your name
The web address is registered to the business, so it can never be held back.
Instead of:
12-month minimum termNo lock-in
There is no minimum term for maintenance and no contract to sit out.
Instead of:
30 days' notice and an exit feeThree days' notice to stop
Ending maintenance takes three days' notice, and the site goes with the business.
Instead of:
Every text change billed as a jobEdit it yourself
Text and photos can be changed by the business, with help when it is needed.
Instead of:
Price set after the design is signed offA price before anything starts
The site is quoted after the free check, so the cost is known before design starts.
Instead of:
Built before anyone checks the old siteReviewed first
Every project starts with the free check, so the plan is agreed before anything is designed.
Why Melbourne businesses choose kenjo.digital
4.8
I enjoyed working with kenjo.digital. They're flexible and easy to work with. They're open to making changes as necessary.
kenjo.digital sorted out our SEO from the ground up: the pages, the Google listing and the content. Every step was explained in plain words, and we can now see exactly where our visits come from.
Built to bring enquiries
Every page is planned around what customers come to do and the next step they take.
Looked after every month
Updates, backups, speed and security checked, so the site keeps working.
Follow-up included
Automation can confirm, remind and ask for reviews from day one.
One team for the rest
The same team runs the ads, search and creative, so the site fits all of it.
Web design questions
kenjo.digitalQuestions about Websites- How long does a website take?
- A small business site usually takes a few weeks from plan to launch, depending on the number of pages and how quickly content is approved.
- Will I be able to edit it?
- Yes. You can change text and photos yourself, with help when you need it.
- Do you write the content?
- Yes. Copy for every page can be written for you, in your voice, and checked with you.
- Is the site built for SEO?
- Yes. Titles, headings, speed, structured data and page structure are set up so Google can read and rank it.
- Will a new site lose my Google rankings?
- It should not. Old addresses are redirected to the new pages, and titles, headings and structured data are carried over, so what the old site ranked for is kept.
- Can my current site be fixed instead of rebuilt?
- Often, yes. The free check shows whether the current site can be fixed or would be better rebuilt, and why.
- How is a site made to convert better?
- By watching where visitors click, scroll and leave, then changing one thing at a time, such as a button, form or heading, and measuring whether more people book.
- Can online booking be added?
- Yes. Booking can be added through the booking system the business already uses, or a new one, and every booking is tracked.
- What is needed from me?
- A short call about the business and its customers, any photos and brand files, and feedback on the page plan and designs.
- Who owns the website?
- The business does: the site, its words and photos, the domain and the logins.
- Do you host the website?
- Hosting is arranged as part of the site and its monthly maintenance.
- What happens after launch?
- The site is maintained every month: updates, backups, speed and security, with a plain report.
Other build services
WebsitesSelected
- Website maintenanceUpdates, backups and checks every month+Add Website maintenance
- AutomationFollow-ups, reminders and reviews that run on their own+Add Automation
Every service reports into one monthly report. See Web design and automation in Melbourne
Get a free website check
Speed on a phone, how enquiries reach you and what to fix first, on screen in about a minute. Free.