Six signs AI assistants are leaving a business out.
Why it happensAssistants name the businesses they find clear, consistent information about. If a business's information is thin or scattered, they pick someone easier to describe.
Why it happensAssistants piece answers together from many sources. Old listings and mismatched details lead to wrong hours or services.
Why it happensAI answers quote clear, direct answers. Pages that only sell give them nothing to quote.
Why it happensMixed names, addresses or services make it harder for AI to be sure the listings are all you.
Why it happensAssistants lean on what others say about a business, not only what it says about itself.
Why it happensMost businesses have never checked, so wrong or missing answers go unnoticed.
A plain report on why AI leaves a business out, from Gemini's own answers and public information. This is the kind of thing it finds.
Free AI search checkExample account · Plumber, Richmond · Public information only
Checks run7
Checks to fix5
Asked which plumbers in Richmond it would recommend, Gemini named eight others
0 of 8businesses named were this one
Asked what the business behind the website does, Gemini said it does not know it
Nodescription from Gemini
robots.txt turns away the crawlers that ChatGPT, Claude and Perplexity use to read the web
3 of 4assistants' crawlers blocked
No questions section, so there is nothing marked up for AI answers to quote
0questions answered on the site
No structured data with the business name, type, area and phone
Nonestructured data found
Fix first · in this order
The robots.txt rules removed, so assistants that read the web can read every page
A questions section with the areas served, hours and call-out fee, marked up as FAQ
Name, type, suburbs served and phone as structured data, matching the Business Profile
On screen in about 30 seconds · Free · Public information only
Eight parts of the work, shown on one AI answer. It builds on good SEO: the same pages, listings and reviews, made clear enough for AI to use.
The questions customers ask Google and AI assistants about the service, in their own words, and which are worth answering first.
Short, direct answers on the site, one question each, written for the business to approve. Assistants quote and link to pages that answer plainly.
Code that spells out the business, services, area, hours and reviews, so machines read the facts the same way every time.
The site is checked so the crawlers that AI assistants use, such as GPTBot, ClaudeBot and PerplexityBot, are let in. Many sites block them without knowing.
Name, hours, services and area made the same on the site, the Google Business Profile and every listing, so assistants are not left guessing.
More reviews from real customers, each one answered. Assistants lean on what customers say, not only on what the business says about itself.
Mentions earned on trusted industry, local and news sites, which assistants use as evidence that a business is real and well regarded.
The agreed questions asked of ChatGPT, Claude, Gemini, Perplexity and Copilot every month, with what each says about the business in the report.
An assistant names a business when it can find it, understand it and trust it. AI search optimisation works on all three.
1Find
Assistants that search the web send their own crawlers, and others learn from what was public when they were trained. A site that blocks those crawlers, or hides its facts in images, is not read. Access is opened and the facts are set out in plain text.
2Understand
Assistants answer questions, so they look for pages that answer them. A short, direct answer with the hours, area and price spelled out is easy to quote. Answer pages and structured data give them that.
3Trust
Before naming a business, assistants weigh what other sites say: reviews, directories and local news. Facts that match everywhere, and mentions on trusted sites, are what make a business safe to recommend.
Assistants that search the web live can change within weeks. Others learn from older copies of the web and catch up later, so results arrive unevenly.
| Search | Month 1Open the doors | Months 2 to 3Answer the questions | Months 4 to 6Earn the mentions | Months 6 to 12Keep it current |
|---|---|---|---|---|
| ChatGPTOpenAI | 0 | 1 | 3 | 4 |
| PerplexityCites its sources | 0 | 2 | 3 | 4 |
| GeminiGoogle | 0 | 1 | 2 | 3 |
| ClaudeAnthropic | 0 | 0 | 2 | 4 |
| CopilotMicrosoft | 0 | 0 | 1 | 3 |
1Month 1
The free check's fixes go in first: AI crawlers let in, structured data added, and the business facts made the same on the site and profile.
What usually showsAssistants can read the site. Their answers rarely change yet.
2Months 2 to 3
Short answer pages go up for the agreed questions, one each, approved before they go live, and linked from the pages around them.
What usually showsAssistants that search the web live, such as Perplexity, start naming the business first.
3Months 4 to 6
Reviews keep coming in, listings are matched, and mentions are earned on local and industry sites.
What usually showsNamed more often, and with the right hours and details.
4Months 6 to 12
Answers are kept up to date, new questions are added from what customers ask, and every assistant is checked each month.
What usually showsNamed in most answers for the questions that matter. Assistants that learn from older data catch up last.
Then, month after month
What AI assistants say about the business, what was done, and what is next.
One email and a one-page report in plain words: which assistants name the business, what they say, what changed and what is next.
kenjo.digitalto you
9:02 amHi there, in October the business was named in 14 of the 20 AI answers checked, up from 0 in July. The report is attached, with what each assistant said and what is next.
PDFoctober-report.pdfMonthly report
14 of 20 AI answers naming the business5 assistants checked9 enquiries that mentioned AI
Up from 0 in July, across five assistants and four questions.
Calls and forms where the customer said an AI assistant sent them.
A short answer page about Sunday call-outs, now quoted by two assistants.
Old hours and the former phone number are gone from every listing found.
A quote in a local story about winter burst pipes, with a link to the site.
The Bing listing is updated, and the answer checked again next month.
Each business is priced after the free check, because the work depends on where it starts. Set the four things below to see the rough size of the job.
Some agencies selling AI search tie clients in with terms like these. Here is what changes.
AI searchTerms
Agreed bykenjo.digital
Instead of: Answer pages owned by the agency
Every answer page, word and piece of code belongs to the business, along with access to everything that was set up.
Instead of: 12-month minimum term
There is no minimum term and no contract to sit out.
Instead of: 30 days' notice and an exit fee
Ending the work takes three days' notice. Nothing else.
Instead of: Guaranteed ChatGPT recommendation
Nobody controls what AI assistants say. What each one says is checked and shown every month instead.
Instead of: Planted reviews and forum posts
Mentions are earned on real sites. Fake reviews, planted posts and mass-produced AI pages can get a business left out.
Instead of: Price set after the contract is signed
The fee is quoted after the free check, so the cost is known up front.
Instead of: Changes made before anyone checks the site
Every business starts with the free check, so the work is agreed before anything changes.
4.8
kenjo.digital sorted out our SEO from the ground up: the pages, the Google listing and the content. Every step was explained in plain words, and we can now see exactly where our visits come from.
kenjo.digital has been incredible to work with, so detail oriented, responsive to feedback, and quick. Can't wait to keep working together!
The same team can run the ads, creative and website, so search fits the rest of the marketing.
One report across Google, Maps and AI answers. No jargon, no dashboard to decode.
Pages and answers are written in the business's own voice and approved before they go live.
Nobody controls Google. What is promised is the work, shown in the report.
kenjo.digitalQuestions about AEO and GEOAEO and GEOSelected
Every service reports into one monthly report. See SEO services in Melbourne
Whether Gemini knows and recommends your business, and whether AI can read your site, on screen in about 30 seconds, with what to fix first. Free, with no obligation.
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