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Ad details

Ad text

TikTok ads in Melbourne.

Text on videoHook in the first 2 seconds

Sales, not just views.

Video3 videos

Video brief

Views are easy to buy on TikTok. Videos are cut from your footage to suit the feed, and the TikTok Pixel is set up to count what they sell.

Destination · Website URLYour website

Signs TikTok ads are not working

Most businesses that try TikTok ads and give up hit one of these.

  • Why it happensPolished, TV-style ads stand out on TikTok in the wrong way, and people swipe in the first second.

  • Why it happensTikTok needs new videos often, and filming and editing take time most businesses do not have.

  • Why it happensWithout the TikTok Pixel and events, sales and leads are not tied back to the videos.

  • Why it happensOrganic views rarely turn into sales without a clear offer and a way to act.

  • Why it happensProduct feeds, shop settings and ads all need to line up before anything sells.

Account health

Healthy0 of 5 problems ticked

Tick the ones that sound like the account.

Check my ads

What the free TikTok ads check finds

A plain report on what the account spends, what it brings back and what is wasting money, from read-only access. This is the kind of thing it finds.

Free TikTok Ads checkExample account · Ceramics shop, Melbourne · Last 30 days

Spent$1,200

Wasted$216

  1. 1

    Pixel counts page views only

    Add to cart and purchase events are not set up, so TikTok looks for clicks, not buyers

    0 of 52sales counted

  2. 2

    Two videos for ten weeks

    The same two videos have run since August, and each click now costs three times as much

    2videos running

  3. 3

    Ads shown to under-18s

    Age was left open, so part of the budget went to people too young to buy

    $216on viewers under 18

  4. 4

    Videos that look like TV ads

    Polished brand videos, with people swiping away in the first second

    1.1saverage watch time

Fix first · in this order

  1. Fixes problem 1

    Set up the Pixel's cart and purchase events

    All 52 sales counted, so TikTok finds more buyers

  2. Fixes problem 3

    Set the age to 18 and over

    $216 a month back for people who can buy

  3. Fixes problem 2

    Cut six new videos from the shop's footage

    A hook in the first second, with new videos tested every week

Check my account

Within 2 business days · Free · Read-only access

What TikTok ads management includes

The videos and the ads, from one team.

Change history · An example week6 changes
  1. Mon 9:05 am

    TikTok Pixel and events

    Purchases, leads and bookings tracked back to each video.

    kenjo.digital
  2. Mon 11:40 am

    Videos from your footage

    Short videos cut for the feed, with captions and a hook.

    kenjo.digital
  3. Tue 10:15 am

    Your posts as ads

    Your best-performing posts run as ads, so they keep their views and comments.

    kenjo.digital
  4. Tue 2:30 pm

    TikTok Shop ads

    Product ads from your feed, for shops selling on TikTok.

    kenjo.digital
  5. Wed 9:20 am

    Testing

    New videos tested regularly, because what works on TikTok changes fast.

    kenjo.digital
  6. Thu 1:10 pm

    Weekly checks and a monthly report

    Budget and videos adjusted weekly; results reported monthly.

    kenjo.digital

Every objective, not just views

A TikTok campaign is set for one result. Each objective reaches people in different places, and the free check shows which ones suit the business.

New campaign · Choose an objective

Sales

For You feedSearch results

Best forOnline shops and businesses that take bookings or payments on their site.

What is done
  • Pixel and purchase events set up and tested
  • Videos with a clear offer and next step
  • People who watched or visited shown the ad again
  • New videos tested every week

How TikTok ads management works

Free checkAccount, Pixel and footage checkedFirst videosPixel set up, videos cutVideos testedSeveral videos live and testedVideos testedcontinuedNew videos
  • 1–2Free check Account, Pixel and footage checked
  • 3–5First videos Pixel set up, videos cut
  • 8–19Videos tested Several videos live and tested
  • 25New videos New videos tested weekly

Then, for as long as ads run

  • Every week

    New videos and report

    New videos tested weekly, and a plain report each month.

Check my ads

What arrives every month

One email and a one-page report in plain words: what was spent, what it brought in, what changed and what is next.

October: 71 sales at $16 each

kenjo.digitalto you

9:02 am

Hi there, October brought in 71 sales from $1,140 of ad spend, at $16 each. The report is attached, with what changed and what is next.

october-report.pdfMonthly report

kenjo.digital · Monthly reportTikTok Ads in October

71 sales$16 each$1,140 ad spend

  • Result71 sales

    Purchases from the ads, counted by the TikTok Pixel.

  • Result4.2s average watch time

    Up from 1.1 seconds with the new videos.

  • OptimisedCart and purchase events

    Set up and tested, so every sale is reported back.

  • OptimisedAge set to 18 and over

    Budget kept for people who can buy.

  • OptimisedSix new videos

    Cut from the shop's own phone footage.

  • Next monthChristmas gift sets

    Videos with the last day to order before Christmas.

Sample report for a fictional business

The fine print, up front

Some agencies tie clients in with terms like these. Here is what changes.

TikTok Ads managementTerms

Agreed bykenjo.digital

  1. Instead of: Ad account in the agency's Business Center

    The account is yours

    The TikTok ad account and Pixel stay in the business's own Business Center, with full access, before, during and after.

  2. Instead of: 12-month minimum term

    No lock-in

    There is no minimum term and no contract to sit out.

  3. Instead of: 30 days' notice and an exit fee

    Three days' notice to stop

    Ending the work takes three days' notice. Nothing else.

  4. Instead of: Ad spend paid through the agency, with a margin added

    Ad spend goes to TikTok

    Ad spend is paid straight to TikTok from the business's own account. The management fee is separate.

  5. Instead of: Price set after the contract is signed

    A price before anything starts

    The fee is quoted after the free check, so the cost is known up front.

  6. Instead of: Changes made before anyone checks the account

    Reviewed first

    Every account starts with the free check, so the work is agreed before anything changes.

Why Melbourne businesses choose kenjo.digital

4.8

kenjo.digital has been incredible to work with, so detail oriented, responsive to feedback, and quick. Can't wait to keep working together!
SoulcialMatePodcast company
I enjoyed working with kenjo.digital. They're flexible and easy to work with. They're open to making changes as necessary.
Grounded InsightsDesign company

  • Tracking before spending

    No budget is spent until calls, forms and sales can be counted.

  • Checked every week

    Accounts are looked at and changed weekly, not set up and left.

  • Ads and creative in one team

    The people running the ads also make them, so new ads come quickly.

  • Plain words, every month

    One report across every platform: what was spent and what it brought in.

TikTok ads questions

kenjo.digitalQuestions about TikTok Ads
Is TikTok only for young people?
No. People of many ages use TikTok, and its ads can be aimed by age, location and interests. The free check looks at whether your customers are there.
Do I have to dance or film myself?
No. Many TikTok ads that work show the product, the place or a happy customer, filmed on a phone.
Who owns the TikTok ad account?
You do. The ad account and Pixel stay in your own Business Center, with full access, before, during and after the work.
Is there a lock-in contract?
No. There is no minimum term. Ending the work takes three days' notice.
What makes a TikTok ad work?
A hook in the first seconds, a video that looks like the feed rather than an advert, and one clear next step with tracking on it.
What is TikTok Shop?
TikTok Shop lets people buy products inside TikTok. TikTok Shop ads promote those products.
How many videos do I need?
Several to start, so they can be tested, then new ones regularly. They can be cut from footage you already have.
Is ad spend included?
No. It is paid straight to TikTok from your own account; the fee covers the management.

Other ads services

Channels · Add a channel

TikTok AdsRunning

Every channel reports into one monthly report. See Paid ads management in Melbourne

Get a free TikTok ads check

Your TikTok Pixel and landing page checked on screen in about a minute. Your account and videos follow by email within 2 business days. Free.

  • Website speed and mobile
  • Basic SEO on your pages
  • Your Google Business Profile
  • Where you rank for your main searches
  • Whether AI assistants name you
  • Tracking: Google Analytics, Google Ads tag, Meta pixel
  • Your homepage copy and offer

Reports are written and checked by AI. By sending, you agree to the privacy policy. Ad accounts can be checked next, with read-only access.