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New responsive search ad · Microsoft AdvertisingDraftActive

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Headline 1

Microsoft Ads in Melbourne.

Headline 2

The searches Google misses.

Description

Bing reaches searches your Google ads never see. Your campaigns are brought across, tuned for Bing on their own, and tracked with Microsoft's tag.

Final URLYour website

Signs of missing out on Bing

Many businesses never look at Microsoft Ads, or set it up once and forget it.

  • Why it happensBing is the default search on many Windows computers and in the Edge browser, so some customers search there and never see the business.

  • Why it happensA straight copy of a Google account keeps settings that may not suit Bing's searchers or costs.

  • Why it happensWithout Microsoft's tracking tag, Bing clicks cannot be tied to calls, forms or sales.

  • Why it happensSearch alone cannot tell a business buyer from a household one.

Account health

Healthy0 of 4 problems ticked

Tick the ones that sound like the account.

Check my ads

What the free Microsoft Ads check finds

A plain report on what the account spends, what it brings back and what is wasting money, from read-only access. This is the kind of thing it finds.

Free Microsoft Ads checkExample account · Accountant, Melbourne · Last 30 days

Spent$640

Wasted$214

  1. 1

    Imported once, never updated

    The Google import ran in March, and keywords paused on Google since then still run here

    19keywords out of date

  2. 2

    Clicks from overseas

    Locations set to people in or interested in Melbourne, so people abroad see the ads too

    $214on clicks from overseas

  3. 3

    Forms not counted

    The UET tag is missing from the thank-you page, so the account can't tell what works

    0 of 23forms counted

  4. 4

    Partner sites with no enquiries

    Ads also show on search partner sites, which bring clicks and nothing else

    96clicks, 0 enquiries

Fix first · in this order

  1. Fixes problem 2

    Show ads only to people in Melbourne

    $214 a month back from clicks that could never become clients

  2. Fixes problem 3

    Add the UET tag and conversion goals

    All 23 forms counted, so bids follow enquiries

  3. Fixes problem 1

    Bring the import up to date, then tune it

    Keywords and ads in step with Google, then adjusted for Bing

Check my account

Within 2 business days · Free · Read-only access

What Microsoft Ads management includes

Usually a smaller account than Google, run with the same care.

Change history · An example week5 changes
  1. Mon 9:05 am

    Import from Google

    Your Google search campaigns brought across, then adjusted for Microsoft Ads.

    kenjo.digital
  2. Mon 11:40 am

    Microsoft tracking tag

    Calls, forms and sales tracked so Bing can be judged on enquiries.

    kenjo.digital
  3. Tue 10:15 am

    Keywords and search terms

    Search terms checked and wasted ones blocked, just as on Google.

    kenjo.digital
  4. Tue 2:30 pm

    Business audiences

    Targeting by company, industry or job function where it helps.

    kenjo.digital
  5. Wed 9:20 am

    Weekly checks and a monthly report

    Bids and budget adjusted weekly; results in the same monthly report as Google.

    kenjo.digital

Every campaign type, across the Microsoft network

Microsoft Ads reaches more than Bing. Each campaign type shows ads in different places, and the free check shows which ones suit the business.

New campaign · Choose a campaign type

Search

BingYahooAOLDuckDuckGoCopilotSearch partners

Best forPeople already searching for what the business sells, including those who never use Google.

What is done
  • Google campaigns brought across, then adjusted
  • Search terms read every week and wasted ones blocked
  • Locations set to people in the area
  • Bids moved to the searches that bring enquiries

How Microsoft Ads management works

Free checkGoogle and Microsoft accounts checkedImport and tagCampaigns in, tracking set upTuned for BingKeywords, bids and ads adjustedTuned for BingcontinuedWeekly check
  • 1–2Free check Google and Microsoft accounts checked
  • 3–5Import and tag Campaigns in, tracking set up
  • 8–19Tuned for Bing Keywords, bids and ads adjusted
  • 25Weekly check Search terms and bids checked

Then, for as long as ads run

  • Every week

    Checks and report

    Checked weekly, and reported each month alongside Google.

Check my ads

What arrives every month

One email and a one-page report in plain words: what was spent, what it brought in, what changed and what is next.

October: 21 enquiries at $29 each

kenjo.digitalto you

9:02 am

Hi there, October brought in 21 enquiries from $610 of ad spend, at $29 each. The report is attached, with what changed and what is next.

october-report.pdfMonthly report

kenjo.digital · Monthly reportMicrosoft Ads in October

21 enquiries$29 each$610 ad spend

  • Result21 enquiries

    Forms and calls from Bing and the Microsoft network, counted by the UET tag.

  • Result$29 per enquiry

    What each enquiry cost in ad spend this month.

  • OptimisedLocations fixed

    Ads now show only to people in Melbourne.

  • OptimisedUET tag added

    Every form sent from the site is now counted.

  • OptimisedSearch partners off

    Budget kept on Bing, Yahoo and DuckDuckGo, where enquiries come from.

  • Next monthBusiness audience test

    Bids raised for business owners and finance roles.

Sample report for a fictional business

The fine print, up front

Some agencies tie clients in with terms like these. Here is what changes.

Microsoft Ads managementTerms

Agreed bykenjo.digital

  1. Instead of: Account set up under the agency's manager account

    The account is yours

    The Microsoft Advertising account stays in the business's name, with full access, before, during and after.

  2. Instead of: 12-month minimum term

    No lock-in

    There is no minimum term and no contract to sit out.

  3. Instead of: 30 days' notice and an exit fee

    Three days' notice to stop

    Ending the work takes three days' notice. Nothing else.

  4. Instead of: Ad spend paid through the agency, with a margin added

    Ad spend goes to Microsoft

    Ad spend is paid straight to Microsoft from the business's own account. The management fee is separate.

  5. Instead of: Price set after the contract is signed

    A price before anything starts

    The fee is quoted after the free check, so the cost is known up front.

  6. Instead of: Changes made before anyone checks the account

    Reviewed first

    Every account starts with the free check, so the work is agreed before anything changes.

Why Melbourne businesses choose kenjo.digital

4.8

kenjo.digital has been incredible to work with, so detail oriented, responsive to feedback, and quick. Can't wait to keep working together!
SoulcialMatePodcast company
I enjoyed working with kenjo.digital. They're flexible and easy to work with. They're open to making changes as necessary.
Grounded InsightsDesign company

  • Tracking before spending

    No budget is spent until calls, forms and sales can be counted.

  • Checked every week

    Accounts are looked at and changed weekly, not set up and left.

  • Ads and creative in one team

    The people running the ads also make them, so new ads come quickly.

  • Plain words, every month

    One report across every platform: what was spent and what it brought in.

Microsoft Ads questions

kenjo.digitalQuestions about Microsoft Ads
What is Microsoft Ads?
Microsoft Ads, once called Bing Ads, is Microsoft's ad platform. It shows search ads on Bing and across the Microsoft network.
Is it worth running ads on Bing?
For many businesses it is a useful extra source of enquiries, usually smaller than Google. The free check looks at whether it suits your searches.
Where do Microsoft ads show?
On Bing, Yahoo, AOL and DuckDuckGo search, in Copilot, and across MSN, Outlook and Edge, depending on the campaign type.
Who owns the Microsoft Ads account?
You do. The account stays in your name with full access, before, during and after the work.
Is there a lock-in contract?
No. There is no minimum term. Ending the work takes three days' notice.
What is the UET tag?
Universal Event Tracking is Microsoft's tracking tag. It counts forms, calls and sales from the ads, so Bing can be judged on enquiries.
Can my Google Ads be copied to Microsoft Ads?
Yes. Microsoft Ads can import Google campaigns. They are then adjusted, because a straight copy rarely fits perfectly.
Do I need a separate budget?
Yes, but usually a smaller one than Google. It is paid straight to Microsoft from your own account.
Is ad spend included?
No. It is paid straight to Microsoft; the fee covers the management.

Other ads services

Channels · Add a channel

Microsoft AdsRunning

Every channel reports into one monthly report. See Paid ads management in Melbourne

Get a free search ads check

Your Microsoft and Google tags and landing page checked on screen in about a minute. Your search ads and wasted spend follow by email within 2 business days. Free.

  • Website speed and mobile
  • Basic SEO on your pages
  • Your Google Business Profile
  • Where you rank for your main searches
  • Whether AI assistants name you
  • Tracking: Google Analytics, Google Ads tag, Meta pixel
  • Your homepage copy and offer

Reports are written and checked by AI. By sending, you agree to the privacy policy. Ad accounts can be checked next, with read-only access.