Five copy problems visitors notice straight away.
Why it happensLines like "innovative solutions" make visitors guess what is on offer, and most leave instead of guessing.
Why it happensGeneric phrases could belong to any business, so nothing stands out.
Why it happensPages with no clear next step, or five competing buttons, leave people unsure what to do.
Why it happensPages that never use the words customers search for are hard for Google to match.
Why it happensSame offer, same words: people skip to the cheapest.
A plain report on what makes a website's words lose visitors, from the public site only. This is the kind of thing it finds.
Free copywriting checkExample account · Plumber, Melbourne · Home page and 4 service pages
Pages reviewed5
Lines that say nothing23
"Quality solutions for all your needs" and "Welcome to our website" lead the pages
0 of 5headlines that say what and where
Words like "leverage", "best-in-class" and "solutions" that customers never use
14jargon words
Several sentences run past 25 words, so the point is lost
9sentences over 25 words
Call, email, quote and visit, all equal, on the home page
4buttons competing
No price, time, area or review score anywhere on the home page
0specific details
Fix first · in this order
Each page leads with what it offers and where, in customers' words
Book a plumber on every page, with the phone number beside it
Fixed price told first, same-day in Richmond and the review score, near the top
Within 2 business days · Free · Public information only
Eight parts of the work, shown on one home page. Each is in the monthly plan, so it is clear what was written and why.
The first line says what the business does and where, in the words customers use, so visitors know in a second they are in the right place.
The line under it gives the reason to pick this business: the speed, the area, the guarantee, whatever is true and matters.
Specific details instead of claims: fixed prices, times, review scores and real numbers, which people trust more than "quality".
One clear action on each page, such as book, call or order, instead of four buttons competing.
A clear page for each service, written around what people search, so each can be found on Google and in AI answers.
Headlines and text for Google, Meta and TikTok ads, inside each platform's character limits, with versions to test.
Welcome emails, offers and newsletters, with subject lines that get opened and one thing to do in each.
A short guide to how the business sounds, with words to use and avoid, so everything written later matches.
Three jobs, in this order.
1What
Visitors decide in seconds whether they are in the right place. A first line like "quality solutions" makes them guess, and most leave instead. A plain line that names the service and the area keeps them reading.
2Why
Every competitor says they are reliable and professional. Specific details, a fixed price told first, a same-day promise, a review score, are reasons people can check, and they stand out.
3Next
A page with call, email, quote and visit buttons leaves people unsure which to press. One clear next step, said plainly, is the one most people take.
One email each month and a one-page report in plain words: what was written, how it did and what is next.
kenjo.digitalto you
9:02 amHi there, October's pages, ads and emails are approved and live. The report is attached, with what was written, how it did and what is next.
PDFoctober-report.pdfMonthly report
9 pieces written41 → 92 clarity score1 next step on every page
Clarity score up from 41 to 92, with one next step.
More visitors now press Book a plumber than any button before.
Each leads with the service and the area, with the price and times.
Two headline versions run; the plain one is kept.
A one-page guide to how the business sounds, for anyone writing later.
A short email for new customers, drafted for review in the first week.
Each business is priced after the free review, because the work depends on how much there is to write and where it starts. Set the four things below to see the rough size of the job.
Some copywriters and agencies keep clients tied in with terms like these. Here is what changes.
CopywritingTerms
Agreed bykenjo.digital
Instead of: Words licensed to the business, not owned
Every page, ad and email belongs to the business, to use and change however it likes.
Instead of: 12-month minimum term
There is no minimum term and no contract to sit out.
Instead of: 30 days' notice and an exit fee
Ending the work takes three days' notice. Nothing else.
Instead of: Copy pasted from AI or other sites
Every line is written for the business, from what is true about it, and checked. Nothing is copied from other sites.
Instead of: Words put live without asking
Every page, ad and email is approved by the business before it goes live.
Instead of: Price set after the contract is signed
The fee is quoted after the free review, so the cost is known up front.
Instead of: Writing started before anyone reads the site
Every business starts with the free review, so the work is agreed before anything is written.
4.8
kenjo.digital has been incredible to work with, so detail oriented, responsive to feedback, and quick. Can't wait to keep working together!
I enjoyed working with kenjo.digital. They're flexible and easy to work with. They're open to making changes as necessary.
The same team runs the ads and website, so every design and video is sized and written for its placement.
Everything is made from the brand kit, so it all looks like the same business.
Real images of the work, not generic stock, wherever possible.
Drafts come back for approval first, with changes made before anything goes out.
kenjo.digitalQuestions about CopywritingCopywritingSelected
Every service reports into one monthly report. See Creative services in Melbourne
Your homepage words and a clearer headline on screen in seconds. Your key pages follow by email within 2 business days. Free, with no obligation.
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