Microsoft Advertising revises its account interface

Microsoft Advertising set out a series of account interface changes in a product newsletter dated 9 November 2026. The work responds to advertiser concerns about moving around the platform, finding data and gaining account access.

What is changing in campaign reporting?

The menu now organises platform features according to the jobs advertisers commonly perform. More choices are visible without extra setup, while breadcrumbs identify the current position within an account or its campaign controls. Users can also search the navigation and adjust menus around the tools they use regularly.

Microsoft Advertising is revising its reporting tables after advertisers found some information hard to locate, compare or download. The revised tables provide more choices for filters, comparison periods, columns and exports. Users can also combine filter conditions with OR logic, identify filters and segments already in use, and retain preferred table settings.

Search term data is receiving more performance fields, clearer labels showing where information came from and simpler ways to inspect details. Advertisers will also have more direct access to actions for negative keywords. For AI Max, extra report and filter controls are being added to the Search term landing page report.

Bid Strategy Reports will place more bidding data in a central location. Available information includes average target CPA and ROAS, historical targets compared with actual outcomes, performance trends and details about delayed conversions. These additions may provide more context where an automated bidding target has been adjusted.

How will account access change?

The access work follows reports of empty pages, unplanned redirects and users having to attempt sign-in several times. Microsoft Advertising plans to present more informative errors, browser checks and clearer recovery instructions. It is also trying to keep users signed in for longer, although the source does not explain how that behaviour will work.

Information about account roles will be made easier to understand, including each user’s permissions and who is authorised to approve access. Invitations will contain more information about the permissions needed, their expiry and the next action to take. Account administrators will gain a clearer view of invitations awaiting a response or no longer valid.

Microsoft Advertising also accepted feedback that account recommendations have sometimes lacked specificity. It plans to refine when a recommendation is displayed and provide a reason for proposing that particular account change.

Check the account before changing workflows

Some features are still rolling out and may not yet appear in every account, including accounts used by Australian advertisers. Businesses should confirm which controls are present before updating reporting routines or instructions for staff who need account access.

• Look for the revised menu, breadcrumbs and navigation search.
• Check saved report views, filters, comparison periods and export controls.
• Review user roles and invitations that are pending or expired.
• Inspect the new bidding information if the account uses Target CPA or Target ROAS.

The reporting changes are particularly relevant to businesses using automated bidding or AI Max, while the permission updates matter for accounts shared by several users. Further help with campaign reporting and account setup is available through Microsoft Ads, or businesses can request a free audit of an existing advertising account.