1Designed
Does it look like the business it is?
Visitors judge a business by its site in seconds. The design is built from the business's own brand, photos and best work, with one clear message on the first screen and room to breathe on a phone.
Many sites bury the phone number, load slowly on a phone or never say what to do next. Each site is planned around what customers come to do, with one clear next step on every page.
Six signs that are easy to miss from the inside.
Why it happensA vague first screen makes people scroll and guess. Many leave instead.
Why it happensPeople ready to call do not hunt for a number. They call the next business.
Why it happensLong forms with many required fields put people off before they press send.
Why it happensLarge images and heavy code make phone visitors wait, and many leave before it loads.
Why it happensOne crowded page cannot match each service people search for.
Why it happensWithout tracking, there is no way to see which pages bring enquiries and which lose people.
A plain report on what stops visitors enquiring, from the site itself and public information only. This is the kind of thing it finds, on the clinic's old home page.
Free website checkExample account · Physio clinic, Manila · Public information only
Pages checked24
Problems found23
Six menu items and a welcome paragraph come before any button, and the phone number is only in the footer
0booking buttons on the first screen
The home page photo alone is 4.8 MB, so the page takes 7.1 seconds to load on a phone
7.1 sto load on a phone
The contact form asks for date of birth, Medicare number and a referral before it will send
9required fields
Back pain, knee pain, sports injuries and six more share one Services page, so none can be found on its own
9services on one page
No booking, call or form is tracked, so there is no way to tell which pages or ads bring patients
0enquiries tracked
Fix first · in this order
A Book button in the header and the next openings on the home page, in reach on every phone
Name, phone and what it is for. The rest is asked at the first visit
Photos resized and code trimmed, aiming for under 2.5 seconds on a phone
On screen in about a minute · Free · Public information only
Eight parts of the work, shown on the redesigned clinic page. Each is agreed before it starts, so it is clear what is being made and why.
The pages customers need, in the order they look for them: one page for each main service, so each can be found on Google and linked from an ad.
A design in the business's own brand and photos, made for a phone first. Designs are sent for review before anything is built.
Copy for every page that says what the business does, for whom and where, in plain words. Written for people first and for search second.
A fast, secure site the business can edit itself, aiming for under 2.5 seconds to load on a phone.
Call, book and form buttons in reach on every page, with forms that ask only what is needed to get back to someone.
Page titles, headings, structured data and redirects from old addresses, so the new site keeps what the old one ranked for.
Calls, forms and bookings tracked from the day the site goes live, so it is clear which pages and ads bring enquiries.
Updates, backups, speed and security checked every month after launch, with forms tested so enquiries arrive.
A website has three jobs: look like the business it is, keep working, and turn visits into bookings. Each is planned in.
1Designed
Visitors judge a business by its site in seconds. The design is built from the business's own brand, photos and best work, with one clear message on the first screen and room to breathe on a phone.
2Maintained
Sites wear down quietly: software goes out of date, images slow pages, forms stop sending. Updates, backups, speed and security are checked every month, and forms are tested so enquiries arrive.
3Converts
Where visitors click, scroll and leave shows what is in the way. Buttons, forms and pages are changed one at a time and measured, so more of the same visits become enquiries.
The current site is checked, with a plain report on what to fix first.
Pages planned and designs sent for review.
The site built, written and tested on phones and computers.
Launched with tracking, then maintained every month.
One email and a one-page report in plain words: what the site brought in, what was checked and fixed, and what is next.
kenjo.digitalto you
9:02 amHi there, October brought in 31 online bookings through the site, up from 9 in the old site's last month. The report is attached, with what was checked, what changed and what is next.
PDFoctober-report.pdfMonthly report
31 online bookings5.4% of visits booked1.2 s to load on a phone
Bookings made through the site, up from 9 in the old site's last month.
Site software and 4 plugins updated, and a backup restored to test it.
Moved under the first paragraph, where the heat map showed people looking for it.
Now leads with the three causes patients ask about most, with booking beside it.
Each form sent and received on 1 November.
Most bookings are for Saturdays, so the openings card will be tested with Saturday first.
Each website is priced after the free check, because it depends on what the site needs to do. Set the four things below to see the rough size of the job.
Some web agencies keep clients tied in with terms like these. Here is what changes.
WebsiteTerms
Agreed bykenjo.digital
Instead of: The site built on the agency's own system
The site, its words, photos and design belong to the business, with full logins to the site, hosting and analytics.
Instead of: Domain registered in the agency's name
The web address is registered to the business, so it can never be held back.
Instead of: 12-month minimum term
There is no minimum term for maintenance and no contract to sit out.
Instead of: 30 days' notice and an exit fee
Ending maintenance takes three days' notice, and the site goes with the business.
Instead of: Every text change billed as a job
Text and photos can be changed by the business, with help when it is needed.
Instead of: Price set after the design is signed off
The site is quoted after the free check, so the cost is known before design starts.
Instead of: Built before anyone checks the old site
Every project starts with the free check, so the plan is agreed before anything is designed.
4.8
I enjoyed working with kenjo.digital. They're flexible and easy to work with. They're open to making changes as necessary.
kenjo.digital sorted out our SEO from the ground up: the pages, the Google listing and the content. Every step was explained in plain words, and we can now see exactly where our visits come from.
Every page is planned around what customers come to do and the next step they take.
Updates, backups, speed and security checked, so the site keeps working.
Automation can confirm, remind and ask for reviews from day one.
The same team runs the ads, search and creative, so the site fits all of it.
WebsitesSelected
Every service reports into one monthly report. See Web design and automation in Manila
Speed on a phone, how enquiries reach you and what to fix first, on screen in about a minute. Free.