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Meta Ads Manager · New ad

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Ad creative

Headline

Facebook and Instagram ads in Manila.

Description

Sales, not likes.

Primary text+ Add text option

Boosted posts find people who like and comment. Campaigns are set for leads or sales, with the Meta Pixel and Conversions API set up to count them.

Destination · Website URLYour website

Signs Meta ads need work

Most Facebook and Instagram ads that fall short have one of these problems.

  • Why it happensBoosting a post asks Meta for engagement, so it finds people who like and comment, not people who buy.

  • Why it happensWithout the Meta Pixel and Conversions API, Meta has little to learn from, so it cannot find more people like the existing buyers.

  • Why it happensInterests that are too broad, or too narrow, waste budget or starve the campaign.

  • Why it happensThe same people see the same ad again and again, and stop noticing it.

  • Why it happensInstant lead forms that ask too little bring people who never answer the phone.

  • Why it happensQuestions left hanging on an ad put other people off.

Account health

Healthy0 of 6 problems ticked

Tick the ones that sound like the account.

Check my ads

What the free Meta ads check finds

A plain report on what the account spends, what it brings back and what is wasting money, from read-only access. This is the kind of thing it finds.

Free Meta Ads checkExample account · Florist, Manila · Last 30 days

Spent₱1,800

Wasted$520

  1. 1

    Boosted posts, not campaigns

    Posts boosted for engagement: 1,900 likes and comments, and 3 orders

    ₱5203 orders

  2. 2

    Orders not reported

    No Conversions API, and the Pixel misses the checkout on the new site

    9 of 41orders counted

  3. 3

    One ad for nine weeks

    The same image has run since August, and people now see it almost seven times a week

    6.8times a week each

  4. 4

    Audiences that compete

    Three interest audiences overlap, so the ads bid against each other

    3overlapping audiences

Fix first · in this order

  1. Fixes problem 1

    Move the boosts into one sales campaign

    ₱520 a month spent on people likely to order, not just like

  2. Fixes problem 2

    Set up the Conversions API and fix the Pixel

    All 41 orders counted, so Meta can find more buyers

  3. Fixes problem 3

    Make new ads from the shop's own photos

    Fresh images and video rotating in, so results do not fade

Check my account

Within 2 business days · Free · Read-only access

What Meta ads management includes

Facebook and Instagram from one account, with every change in the monthly report.

Activity history · An example week7 changes
  1. Mon 9:05 am

    Pixel and Conversions API

    Purchases, leads and bookings reported back to Meta so it can find more buyers.

    kenjo.digital
  2. Mon 11:40 am

    Campaign set-up

    Campaigns set for leads or sales, with the right placements: feed, Stories and Reels.

    kenjo.digital
  3. Tue 10:15 am

    Audiences

    New people, people who visited your site, and people like your existing customers.

    kenjo.digital
  4. Tue 2:30 pm

    Ads from your photos and video

    Images and short videos made for each placement, in your brand.

    kenjo.digital
  5. Wed 9:20 am

    Testing

    New ads tested against the current best, so results do not fade.

    kenjo.digital
  6. Thu 1:10 pm

    Lead forms

    Instant forms that ask the right questions, sent to you or your CRM.

    kenjo.digital
  7. Fri 10:00 am

    Weekly checks and a monthly report

    Audiences, ads and budget adjusted weekly; results reported monthly.

    kenjo.digital

Every campaign objective, not just boosted posts

A Meta campaign is set for one result. Each objective shows ads in different places, and the free check shows which ones suit the business.

New campaign · Choose a campaign objective

Sales

Facebook feedInstagram feedStoriesReelsMarketplace

Best forOnline shops, and businesses that take bookings or payments on their site.

What is done
  • Pixel and Conversions API reporting each sale
  • Catalog ads for shops with a product feed
  • Past visitors and customers used as audiences
  • New ads tested against the best one

How Meta ads management works

Free checkAccount, Pixel and results checkedTracking set upPixel and Conversions API testedAds builtCampaigns, audiences and first adsAds builtcontinuedWeekly check
  • 1–2Free check Account, Pixel and results checked
  • 3–5Tracking set up Pixel and Conversions API tested
  • 8–19Ads built Campaigns, audiences and first ads
  • 25Weekly check Ads and audiences tested

Then, for as long as ads run

  • Every week

    Checks and report

    Ads and audiences tested weekly, and a plain report each month.

Check my ads

What arrives every month

One email and a one-page report in plain words: what was spent, what it brought in, what changed and what is next.

October: 58 orders at ₱24 each

kenjo.digitalto you

9:02 am

Hi there, October brought in 58 orders from ₱1,400 of ad spend, at ₱24 each. The report is attached, with what changed and what is next.

october-report.pdfMonthly report

kenjo.digital · Monthly reportMeta Ads in October

58 orders₱24 each₱1,400 ad spend

  • Result58 orders

    Sales from the ads, counted by the Pixel and Conversions API.

  • Result₱24 per order

    What each order cost in ad spend this month.

  • OptimizedBoosted posts stopped

    The budget moved to one sales campaign.

  • OptimizedConversions API added

    Orders from every browser now reported back to Meta.

  • OptimizedFour new videos

    Cut from the shop's own phone footage and tested against the best ad.

  • Next monthChristmas orders

    Ads with the last day to order before Christmas.

Sample report for a fictional business

The fine print, up front

Some agencies tie clients in with terms like these. Here is what changes.

Meta Ads managementTerms

Agreed bykenjo.digital

  1. Instead of: Ad account in the agency's business portfolio

    The account is yours

    The ad account, Page and Pixel stay in the business's own Meta business portfolio, with full access, before, during and after.

  2. Instead of: 12-month minimum term

    No lock-in

    There is no minimum term and no contract to sit out.

  3. Instead of: 30 days' notice and an exit fee

    Three days' notice to stop

    Ending the work takes three days' notice. Nothing else.

  4. Instead of: Ad spend paid through the agency, with a margin added

    Ad spend goes to Meta

    Ad spend is paid straight to Meta from the business's own account. The management fee is separate.

  5. Instead of: Price set after the contract is signed

    A price before anything starts

    The fee is quoted after the free check, so the cost is known up front.

  6. Instead of: Changes made before anyone checks the account

    Reviewed first

    Every account starts with the free check, so the work is agreed before anything changes.

Why Manila businesses choose kenjo.digital

4.8

kenjo.digital has been incredible to work with, so detail oriented, responsive to feedback, and quick. Can't wait to keep working together!
SoulcialMatePodcast company
I enjoyed working with kenjo.digital. They're flexible and easy to work with. They're open to making changes as necessary.
Grounded InsightsDesign company

  • Tracking before spending

    No budget is spent until calls, forms and sales can be counted.

  • Checked every week

    Accounts are looked at and changed weekly, not set up and left.

  • Ads and creative in one team

    The people running the ads also make them, so new ads come quickly.

  • Plain words, every month

    One report across every platform: what was spent and what it brought in.

Meta ads questions

kenjo.digitalQuestions about Meta Ads
Is boosting a post the same as running an ad?
Not quite. Boosting is a quick way to get more people to see a post, mostly for engagement. A proper campaign is set for leads or sales and gives far more control.
What is the Conversions API?
It is a way of sending purchases and leads to Meta straight from your website or systems, so results are still counted when browsers block tracking.
Facebook or Instagram?
Usually both, from one campaign. Meta shows the ads where they work best for your audience.
Who owns the ad account and Pixel?
You do. The ad account, Page and Pixel stay in your own Meta business portfolio, with full access, before, during and after the work.
Is there a lock-in contract?
No. There is no minimum term. Ending the work takes three days' notice.
How do Meta ads find customers?
Three ways, and most good accounts use all three: new people likely to want what you sell, people who visited your site or engaged with you, and people who look like your existing customers.
Which campaign objective should I use?
The one that matches the result you want. Sales or Leads for most businesses; Awareness and Engagement only when being seen or starting conversations is the goal.
Do I need to provide photos and videos?
Your own photos and footage work best, because they look real. If you have little, the creative team can work with what there is.
How soon will Meta ads work?
Ads can bring enquiries within weeks. The first weeks are also used to learn which ads and audiences work.
Is ad spend included?
No. It is paid straight to Meta from your own account; the fee covers the management.

Other ads services

Channels · Add a channel

Meta AdsRunning

Every channel reports into one monthly report. See Paid ads management in Manila

Get a free Meta ads check

Your Meta Pixel and landing page checked on screen in about a minute. Your Facebook and Instagram ads and results follow by email within 2 business days. Free.

  • Website speed and mobile
  • Basic SEO on your pages
  • Your Google Business Profile
  • Where you rank for your main searches
  • Whether AI assistants name you
  • Tracking: Google Analytics, Google Ads tag, Meta pixel
  • Your homepage copy and offer

Reports are written and checked by AI. By sending, you agree to the privacy policy. Ad accounts can be checked next, with read-only access.